Hilary Swank talked to Sakara Life about the story behind Mission Statement
Can you tell us a little bit about what makes Mission Statement special and why you created this brand?
Hilary Swank: Well, first of all, it is the first ever cross-over brand. In this world where I think people are, you know, fanatics about the ath-leisure-wear, I think it has gone as far as it can. I feel like it needed to be taken to the next step, which is to have high performance fabrics that are also high luxury. You can go from the gym into your day without looking like you are in your workout clothes. I needed that. Every woman I know around me needed that and I couldn’t find it. So, I created it.
Another part of Mission Statement is about women supporting women. There’s this wave right now, and it is so beautiful, of women coming to work together for the betterment of women. And that hasn’t happened since 1920, since women were really working hard together for the right to vote. And I think that before all of that happened, my underlying purpose of Mission Statement was to encourage women to take an hour for themselves every day to work towards their own personal mission statement. And to me, it’s so important to encourage that in other women because a lot of the time we’re living our life the way someone else has envisioned it. It’s about getting reacquainted with what we want to do in our lives, and working towards it every day. I say, ‘make a choice, make it happen’.Read More
Architectural Digest Germany – June 2017
– Magazine Scans Architectural Digest Germany – June 2017
Hilary Swank’s Morning Routine Sounds Really Great, Actually
I don’t wash my face in the morning. I put my sunscreen on and I go. I only wash it at night. But I never go to bed without washing my face. When I wake up, I go to the bathroom, put on sunscreen, then I go to the gym or the tennis court or I go on a hike with my dogs. I don’t wake up and shower. I grew up playing sports so for me, exercise is like braiding hair. I was a gymnast, a swimmer, I played basketball. But swimming was really my thing. Now I do weights too — more resistance training because I find that that’s one of the best ways to keep calcium in your bones and to stay flexible. My arms are still quite big from Million Dollar Baby.Read More
Hilary Swank on launching a luxury brand: ‘It’s been such a learning curve’
For Hilary Swank, launching her line of high-performance luxury apparel was a crash course in starting and running a business. She learned every detail, down to the time you’re allowed to hold someone’s credit card number online before you have to reach out and ask for it again.
“Anytime you have hindsight, when you see something in its whole, you want another chance,” said Swank, on what most threw her for a loop when starting a business. “For instance, we launched in October, but didn’t even have the product yet — so we had demand, but a 12-week lead time. Maybe we got ahead of ourselves.”Read More
Hilary Swank on Hollywood’s Pay Gap, Excessive Emails, and Athleisure
When she sits down with Yahoo Style’s very own Joe Zee, two-time Academy Award winner Hilary Swank talks about her first time on the big screen in Buffy the Vampire Slayer, dishes on how many unread emails she has (spoiler alert: It’s over 10,000), and spills the beans on her new athleisure line, Mission Statement. All that, plus her take on the gender pay gap in Hollywood and her true feelings on fruit water. Check out what else happened when Hilary Yahoo’d herself!
AOL Build Portraits
– Photoshoots AOL Build Portraits – May 31 2017
AOL Build Series – May 31 2017
– Events AOL Build Series – May 31 2017