When two-time Oscar-winning actress and producer Hilary Swank couldn’t find the clothing that met her lifestyle needs (red-eye flights, red carpets, back-to-back meetings), she designed it herself. After years of perfecting the concept – a collection of supportive, luxury leisure wear for women, by women – Mission Statement was born in the autumn of 2016.
At the Condé Nast International Luxury Conference, she told Suzy Menkes how she balances the technological advances in sportswear with luxurious comfort to give her business an edge in the ever-competitive active wear industry.
“I felt like myself and every modern-day woman, who does everything, didn’t have clothes that supported her and performed with her,” she explained. “Athleisure has gone as far as it can and it doesn’t feel ethical…. Customers can sense authenticity; it’s a universal language.”
It has taken the grit she shows on screen as an actor to get Mission Statement off the ground, but the language of an actor and a designer, she said, are surprisingly similar. “With TV you start with an idea, find someone to write a script and then get artisans to produce it – that analogy works with fashion.”
Swank has been selling her functional pieces for a year, and is still immersed in every single detail of her passion project: “I’m acting CEO and co-designer. I’ve been to every single factory (five in Italy and two in Portugal). I don’t have weekends, I have another day job, but I love working hard and collaborating with people who encourage me to think bigger.” Continue reading #CNILux Day 1: Hilary Swank’s Vision of Active Luxury
Hilary Swank attends Los Angeles Confidential magazine celebrates its Women of Influence issue with cover star Hilary Swank at Waldorf Astoria Beverly Hills on April 12, 2018 in Beverly Hills, California. (Photo by Vivien Killilea/Getty Images for
– Events Los Angeles Confidential Magazine Celebrates Its Women Of Influence Issue – April 12 2018
Hilary attended Trust TV show photocall on March 20.
– Photoshoots Trust TV show photocall – March 20 2018
The 43-year-old veteran actress looked chic while spotted heading to her Good Morning America interview in New York City on Monday. Though her interviewed was not aired on Monday morning, no doubt it can be seen soon as she was pictured chatting it up with presenter Amy Robach.
– Talk Shows Good Morning America Stills – March 19 2018
– Out & About March 19 2018
Hilary will be back in USA next week and she will make few talk show appearances to promote Trust. We’ll have caps and videos so keep checking back.
March 19 – LIVE with Kelly and Ryan
March 19 – Good Morning America
March 20 – The Late Show with Stephen Colbert
March 28 – The Late Late Show with James Cordon
Hilary attended day two of the Liberatum Mexico Festival 2018 at Monumento a la Revolucion on March 17 in Mexico City. Later that day she attended Gala Dinner and Liberatum Cultural Honour Awards.
– Events Liberatum Mexico Festival 2018: Day Two – March 17 2018
– Events Liberatum Mexico Festival 2018: Gala Dinner & Liberatum – March 17 2018
The Pakistan Army spokesperson, Major General Asif Ghafoor, on Wednesday said Pakistan was synonymous with peace and shall be safeguarded at all costs.
In a message on a social site about the upcoming Pakistan Day on March 23, the Inter-Services Public Relations director general shared a video and stated that the nation was preparing to celebrate the 78th Pakistan Day in a befitting manner. Pakistan Day commemorates the passing of Lahore Resolution, under which a separate nation for the Muslims of the British Indian empire demanded by Muslim League was passed on March 23, 1940.
Every year the nation celebrates the day with extraordinary zeal. The armed forces of the country also hold a parade in Islamabad to mark the occasion. According to reports, Chief of Army Staff (COAS) General Qamar Javed Bajwa will host a dinner on 23rd March to commemorate the day at a local five-star hotel in which international celebrities will also take part.
The guests include Argentina’s legendary footballer Diego Armando Maradona, former German tennis player Boris Becker, German footballer Lothar Herbert Matthäus, Hollywood actresses Lindsay Lohan and Hilary Swank, Rosanna Davison (Miss World 2003), Ndaba Mandela (grandson of Mandela), actor Sean Stone, Hollywood director Oliver Stone, and former Swiss tennis star Martina Hingis. American singer Shakira is sick and will attend the event if she gets well.