Categories Appearances

Gucci Returns to Shanghai with Fashion Show and New Campaign

Gucci’s Creative Director, Frida Giannini, is taking the iconic fashion house back to China on April 21 with three exclusive events.

In the morning, Giannini will host a cocktail reception at the Wai Tan Yuan, during which Gucci’s new campaign—starring Li Bing Bing—will be revealed. The campaign is dedicated to the brand’s handbags, jewelry and watches, and features both classic accessories as well as new styles.

In the evening, Wai Tan Yuan will play host to Giannini’s first fashion show in China. She will present the Fall/Winter 2012-2012 collection to 600 specially invited guests. Notable attendees will include Hilary Swank, Lapo Elkann, Bryan Ferry, Li Bing Bing, Yang Mi, Huo Si Yan, Chen Kun, Feng Shao Feng, Peng Yu Yan and Wu Zun.

Following the fashion show will be a private party at a location designed exclusively for the event. The Gucci Club will span three floors and feature Gucci Premiere evening gowns from the Florentine archive, including the couture dress Hilary Swank wore to the 2011 Oscars. Bryan Ferry will take the stage for an exclusive performance, followed by a DJ set by Isaac Ferry.