The American Cancer Society today announces that “Choose You,” a new documentary film about cancer prevention developed in collaboration with Academy Award-winning Actress Hilary Swank, will premiere this Thursday, June 23 at 9 p.m. EDT/6 p.m. PDT, exclusively on ChooseYou.com and Facebook.com/ChooseYou. Swank is executive producer of the film alongside Molly Mickler Smith of 2S Films and Julie and Gary Auerbach of Go Go Luckey Entertainment. “Choose You,” which runs about half an hour, was created to inspire women to make their own health a priority and take everyday steps to help reduce their risk of cancer.
The documentary helps mark the first anniversary of Choose You, a nationwide movement created by the American Cancer Society to raise awareness about the actions women can take to reduce their cancer risk, including eating right, exercising, avoiding tobacco, and getting recommended cancer screening tests. A new report from the American Cancer Society estimates that nearly 775,000 women will be diagnosed with cancer this year. In fact, 1 in 3 women will get cancer in her lifetime. The Choose You movement wants to help change those odds.
“Choose You” the documentary profiles three inspiring women on a journey to put their personal health first. It tells the powerful and emotional stories of why they are finally choosing themselves despite many challenges that often get in the way of a woman’s personal health priorities. Through this documentary, the American Cancer Society aims to reach women across the country with the message that simple actions can help reduce their risk of cancer and help change the odds.
National presenting sponsors, SPRITE ZERO™ and Walgreens, are each providing additional marketing support on behalf of the Choose You movement to help raise awareness among women about the importance of cancer prevention.
Everyone is invited to participate in the premiere by visiting ChooseYou.com on Thursday, June 23 at 9 p.m. EDT/6 p.m. PDT. To receive an invitation to the online premiere, simply register at ChooseYou.com. To view the “Choose You” documentary trailer, find out more information, or to join the Choose You movement, visit ChooseYou.com.